The mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

The certified organic cupuaçu butter that helps hydrate your skin in smooth infusion™ nourishing styling creme also helps revitalize farms and forests in the Amazon borderlands. We purchase cupuaçu from an association of farmers in Tomé Açu, Brazil, who converted to agroforestry after years of clear-cutting for traditional farming. They learned that by mixing crops like passion fruit and black pepper with trees like Brazil nut and cupuaçu, they could increase the yields of each.Connecting beauty, environment and well-being.